Making a Measurable Difference

How does Motimatic’s unique approach perform in the real world? Here’s just one example of how we’ve made a measurable difference in students’ lives.

A Case Study In Student Retention

Students start college with big dreams, but nearly 45% don’t earn their degree. Universities want to keep everyone on track to succeed, but it’s clear that for many students life can often get in the way of continuing education.

Motimatic applied our behavioral science-backed student retention Vectors, which were specifically designed for the objective of helping students continue forward toward earning a degree.

Over the course of a year, we delivered 6 million GuidePosts designed to advise, inform and inspire with student-specific messaging to 1,659 students.

Meanwhile, we followed a control group of another 1,659 students who did not receive GuidePosts.

The Result

Out of 1,659 students receiving

GuidePosts along our retention Vector

1,065 continued

on to their 2nd year

While out of 1,659 students who did not receive

GuidePosts along our retention Vector

only 912 continued

on to their 2nd year

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