A Massive Opportunity, A New Approach

Motimatic deployed behavioral science-backed content experiences across social and digital platforms to motivate learners to act.

A Case Study In The Enrollment Process

At a large, public university, thousands of prospective students had started, but never finished the enrollment process and failed to begin their educational journey. 

Motimatic deployed behavioral science-backed content experiences across social and digital platforms to motivate learners to act. Enrollment was made easy — activating on Facebook, Instagram, Twitter, Pinterest, and Google meant registering was only a click away.

Motimatic’s platform learned from the users’ engagement with the content and automatically adjusted, ensuring they continually received the most relevant guidance, information and calls-to-action.

Eighty-six enrollments were achieved in the first week of launch; 199 enrollments within a month of launch; 314 enrollments by the end of phase one. Of the 6.5% who had registered, 21% came from Learners who had been dormant for more than 365 days. The future impact to revenue was over $3.3MM.

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