A Massive Opportunity, A New Approach
Motimatic deployed behavioral science-backed content experiences across social and digital platforms to motivate learners to act.
A Case Study In The Enrollment Process
At a large, public university, thousands of prospective students had started, but never finished the enrollment process and failed to begin their educational journey.
Motimatic deployed behavioral science-backed content experiences across social and digital platforms to motivate learners to act. Enrollment was made easy — activating on Facebook, Instagram, Twitter, Pinterest, and Google meant registering was only a click away.
Motimatic’s platform learned from the users’ engagement with the content and automatically adjusted, ensuring they continually received the most relevant guidance, information and calls-to-action.
Eighty-six enrollments were achieved in the first week of launch; 199 enrollments within a month of launch; 314 enrollments by the end of phase one. Of the 6.5% who had registered, 21% came from Learners who had been dormant for more than 365 days. The future impact to revenue was over $3.3MM.
- 314enrollments by the end of phase one
- 6.5%conversion rate
- $3.3million lifetime value of increased student body
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