About us

The people behind Motimatic.

Motimatic is run by a team that built enrollment, partner and finance operations at 2U, Chegg, Cengage and The Chicago School.

Leadership

Meet our leadership team.

Seven people and one mascot run Motimatic day to day.

James Dressing

James Dressing

CEO

James is an entrepreneur and edtech leader. Career highlights include founding KLIK, the third fastest-growing agency globally, being named a 40 Under 40, and advising City Light Capital.

Megan Catour

Megan Catour

SVP, Operations

Megan leads operations. Before Motimatic she led marketing strategy at 2U, ran YouTube media strategy at Media.Monks, and was a partner and chief of staff at KLIK.

Simone Martin

Simone Martin

SVP, Finance

Simone leads finance. She spent nearly seven years at 2U, most recently as VP of Finance and Analytics, after starting her career at Morgan Stanley.

Rachel Mallinger

Rachel Mallinger

VP, Strategy & Operations

Rachel leads strategy and operations across our partner programs. At 2U she directed new partner implementation, launching online degree and certificate programs from signed contract to first class.

John Norris

John Norris

VP of Engineering

John leads engineering. He brings more than 25 years of software engineering, most recently building telehealth systems at Included Health and Doctor On Demand.

Flora Dymersky

Flora Dymersky

Head of Sales

Flora leads sales. She has built enrollment and admissions teams across higher education, as Director of Enrollment at Cengage Group, Head of Sales for Chegg Skills and Senior Director of Admissions at The Chicago School.

Heidi Healy

Heidi Healy

Director of Partnerships

Heidi leads partnerships. At 2U she ran graduate and executive education portfolios across university partners, most recently as Senior Director and General Manager of Partnerships with a $75M annual revenue plan.

Motimagic, the Motimatic mascot

Motimagic

Chief Motivation Officer

Motimagic is our mascot and the newest member of the team. It works every stage, from first click to graduation, nudging each student to their next step.

No LinkedIn yet
Where we started

Founded by Alan Tripp.

Alan Tripp founded Motimatic. He also founded SCORE! Educational Centers, later acquired by Kaplan, and InsideTrack, later acquired by Strada, and created a course on the education industry at Stanford’s business school.

Read Alan’s bio
The pilot

Start with one list.

Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.

Start a pilot
1
One listRFIs, admits or stop-outs
2
One goalApps, deposits or registrations
3
One holdout5% who receive nothing from us