Motimatic vs. ReUp Education for stop-out recovery
ReUp re-enrolls adult learners with outreach and one-on-one success coaches. Motimatic runs multichannel campaigns to your list of stopped-out students, sends them to your own advisors, and measures the lift against a randomized holdout.
Two different ways to bring students back.
Motimatic is a lifecycle marketing platform for colleges and universities. We build behavioral-science campaigns targeting your students across social media, streaming TV, direct mail, email and SMS, and partners are opted into randomized holdout testing on new campaigns.
ReUp Education is a re-enrollment service for adult learners. It runs the outreach, uses predictive models to find who is ready to return, and gives each returning learner a dedicated success coach through graduation.
Choose ReUp if you want a partner to take on coaching for returning adults. Choose Motimatic if your advisors can take the returning students and you want to reach more of your stop-out list in more places, with the lift measured against students who received nothing from us.
Motimatic and ReUp Education, point by point.
| Motimatic | ReUp Education | |
|---|---|---|
| What it is | A lifecycle marketing platform, with campaigns run for you | A re-enrollment service with one-on-one success coaching |
| Who it reaches | Any list you send us: stopped-out students, and admits, continuing students and RFIs at other stages | Adult learners with some college and no degree |
| Stages covered | Awareness through stop-out recovery, on one platform | Stop-out recovery through graduation, for adult learners |
| How students are reached | Social media, streaming TV, direct mail, email and SMS, all timed to each student’s next step | Outreach plus one-on-one coaching |
| Who supports students once they respond | Your advisors and offices. Our messages send students to the people and services you already have | A dedicated ReUp success coach, through graduation |
| How results are measured | New campaigns hold out a random 5% of your list, so you see the lift against students who received nothing from us | ReUp Vantage, a dashboard of engagement, re-enrollment progress and outcomes |
| Published results | Chamberlain University: stopped-out students we reached registered at 3.93%, against 1.75% for a randomized holdout, a 124% lift | Learners re-enrolled and tuition recaptured across its partner institutions, as reported on ReUp’s institutions page |
ReUp Education facts come from its own public pages, checked November 5, 2026. Sources are listed at the bottom of this page.
Where each one fits best.
Choose ReUp Education if
- You want a partner to coach returning adult learners one-on-one, all the way to graduation.
- Your advising team doesn’t have room for more returning students.
Choose Motimatic if
- Your advisors and registrar can take returning students, and you want more of them to take the first step.
- You want to reach stop-outs where they spend their time: social feeds, streaming TV, the mailbox, email and text.
- You want the lift measured against a randomized holdout from your own list.
- You want one partner and one platform across yield, retention and stop-out recovery.
What we can show you, and how we price it.
We set aside a random 5% of every list we’re given as a control group, to make sure the messaging we’re running makes a real impact on students’ actions. Here’s one case study:
+124%stop-out registrations vs. holdout at Chamberlain University
Students who had stopped out for 3–5 sessions registered at 3.93%, against 1.75% for a randomized holdout that received nothing from us, at 95% confidence. 2,440 stopped-out students were reached in two months.
We don’t guarantee results. How we measure
We price by scope: the funnel stages you want covered, from first impression to graduation; the size of your lists at each stage; the channel mix; how complex the work is; and whether you need custom creative. A pilot starts with one list, one goal and a 5% holdout.
How we run stop-out recoveryQuestions about Motimatic and ReUp Education
What’s the main difference between Motimatic and ReUp Education?
ReUp pairs returning adult learners with success coaches. Motimatic runs behavioral-science campaigns across five channels that move stopped-out students to reapply and register, then sends them to your own advisors.
How do we know the outreach caused the re-enrollments?
Ask for a holdout. New Motimatic campaigns hold out a random 5% of your list, and the same students stay out the whole time. The gap between the two groups is what the campaign changed. How we measure.
Can we use Motimatic and ReUp together?
Yes, as long as the two don’t message the same students at the same time. Split the list, or send us the students ReUp isn’t working with. A holdout shows what our campaigns added.
What do we need to send Motimatic to start?
A list of stopped-out students and one goal, such as registration for next term. We map where those students stall and build the campaign from there. More on stop-out recovery.
What we say about ReUp Education comes from these pages, last checked November 5, 2026. If something has changed, write to sales@motimatic.com and we’ll update this page.
Start with one list.
Pick one list and one goal. We run it against a 5% holdout and show you the lift.