Student recruitment marketing for high-yield RFIs.
Student recruitment marketing that brings in prospective students likely to enroll, through paid search, paid social, display and remarketing, judged by how many apply.
- Paid social
- Paid search
- Display
- Remarketing
A lead only counts if it applies.
Paying per form fill rewards volume. We judge an RFI by what happens next: does the student pick a program, talk to admissions and start an application?
- Picks a program
- Talks to admissions
- Starts an application
Volume hides the real number
A long RFI list looks like progress. RFI-to-application conversion is what fills a class, so that’s what we report.
Bought lists arrive cold
A purchased list is names that never asked about you. They cost money to buy and more to chase.
The form is only the start
A student who requests information still has to pick a program, talk to admissions and start an application. Every new RFI we bring in goes straight into yield to keep that moving.
RFI generation
Bring in RFIs that look like the students who enroll.
More RFIs only help if they turn into students. We aim at prospects who resemble the students who enroll and stay, and every new RFI goes straight into your yield program.
- 1Request information
- 2Choose a program and start term
- 3Connect with admissions
- 4Start the applicationGoal
- RFI volume and cost by audience
- How many RFIs go on to apply
- New RFIs handed straight to the yield program
High-yield RFIs from students likely to enroll.
Most RFI vendors sell list buys. We match intent to the programs you care about and build audiences that look like your best students, so new RFIs look like the students who enroll and do well.
Your priorities first
Enrollment overall, a master’s program, one specific program, dual enrollment. We build around what you need to fill.
Intent on search
Google search ads meet students already looking for those programs, with the program they searched for.
Audiences on social
Lookalike audiences built from students who enroll and have positive outcomes, so new RFIs arrive ready for yield.
- 1
Pick the programs and goals
Which programs, which start terms and which students you want more of.
- 2
We build search, social and display
Search for intent, social for audiences that look like your enrollees, and display and remarketing to bring people back.
- 3
We optimize for form fills
Every ad is built to get a new student to request information.
- 4
Every RFI moves into yield
We report RFIs, cost and how many go on to apply, and work each new RFI toward an application.
Need more RFIs that turn into applications?
We’ll run performance media built to fill your RFI form, and report RFIs, cost and how many of those students go on to apply.
One playbook across every stage.
Motimatic powers marketing across the entire student journey, from first impression to graduation. One platform, one strategy: behavioral science-driven messaging, delivered at the right moment to move each student forward, with impact measured through rigorous holdout testing.
- Streaming TV
- Social media
- Display
- Social media
- Paid search
- Display
- Remarketing
- Social media
- Streaming TV
- SMS
- Direct mail
Some students step off the path. Stop-out recovery brings them back to it.
- Before the list New audiences
- AwarenessImpressions, video views and interest
- Streaming TV
- Social media
- Display
- 2You’re hereRFI generationNew lead form fills
- Social media
- Paid search
- Display
- Remarketing
- On your list Through the Motimatic platform
- Every student can be reached across five channels
- Social media
- Streaming TV
- SMS
- Direct mail
- YieldApplications, deposits and day one
- RetentionAdvisor meetings and next-term registration
Some students step off the path. Stop-out recovery brings them back to it.
- Stop-out recoveryRe-applications and re-enrollment
- Graduation
- Social mediaInstagram, Facebook and the other platforms students use, with every ad built to bring in a new RFI.
- Paid searchGoogle search ads for students already looking for a program like yours.
- DisplayDisplay ads on Google’s network and across the web, aimed at prospects who look like your enrollees.
- RemarketingAds for people who visited your website or watched your awareness spots: the pool awareness builds.
What happens to the RFIs.
We judge RFI work by applications. When leads are already on your list, we hold some out and compare.
We don’t guarantee results. How we measure
Questions about RFI generation
What is RFI generation?
An RFI is a request for information: a prospective student raising a hand. RFI generation brings in new ones from students who aren’t on your lists yet.
Which channels drive RFIs?
Performance media built to bring in new RFIs: social media such as Instagram and Facebook, Google search ads, display, and remarketing to people who visited your site or watched your awareness ads.
How is this different from buying leads?
We report how many RFIs apply, alongside volume and cost, and every RFI we bring in keeps hearing from you through yield. More in our student recruitment strategies guide.
Can you work the leads we already have?
Yes. Leads and started applications already on your list go into yield, where we work them against a holdout. At a top-300 four-year institution, that lifted submitted applications 350%.
Keep reading on recruitment
All resources
Start with one list.
Pick one list of RFIs or started applications and one goal: submitted applications. We run it against a 5% holdout and show you the lift.