Help more community college students get started—and keep going.
Getting accepted is just one step toward a college education. Students still need to complete financial aid, submit documents, register for classes, and make school fit alongside work, family, and other responsibilities.
Motimatic helps community and technical colleges reach students throughout that process. From initial interest and enrollment to retention and stop-out recovery, we deliver timely, relevant messages that help students move forward.
Enrollment doesn’t end with an acceptance letter.
Community colleges open the door to opportunity for millions of students, but getting students into the classroom—and keeping them there—takes work.
A missing transcript can delay registration. An unanswered financial aid question can become a reason to postpone enrollment. A student planning to return next semester may never get around to registering.
These are opportunities to provide meaningful support before a student loses momentum.
Motimatic helps your team reach students across social media, streaming TV, direct mail, email, and SMS, reinforcing the next steps and connecting students with the resources they need.
- Cost and aid
- Work and family
- Confidence
- Paperwork
The community college student journey
- 1Generate interest in your programs
Reach prospective students with relevant messages about your academic programs, workforce pathways, transfer opportunities, and the value of a community college education.
RFI generation - 2Turn interest into completed applications
Help prospective students finish the application process and complete outstanding admissions requirements, including transcripts and placement steps.
Yield+202%transcripts - 3Help students navigate financial aid
Reach students who haven’t completed the FAFSA or other financial aid requirements, and help them understand the steps and resources available.
Yield - 4Turn accepted students into enrolled students
Support students as they choose classes, complete registration, and prepare for the start of the term.
Yield - 5Encourage students to return
Keep continuing students engaged, reinforce registration deadlines, and reconnect with students who have stopped attending.
Retention
The right encouragement can make the next step easier.
Students don’t always need another reminder. Sometimes they need to know that evening classes are available, that help with financial aid is one click away, or that they can make progress without putting the rest of their lives on hold.
Motimatic’s GuidePosts™ apply behavioral science to those moments. We use information about each student’s stage in the enrollment journey to develop communications that address likely barriers and encourage action.
For admitted students who haven’t registered, that might mean a short text about evening sections and a social media message about flexible schedules and career pathways, all pointing to the same next step.
Admitted for fall, but no classes picked yet. Many work full time, and registration closes in nine days.
Evening and online sections are still open for fall. Pick your classes in about 10 minutes: school.edu/register
Proven results with community colleges.
Our work with community colleges has helped institutions improve transcript submissions, increase registrations, and reconnect with students who stopped attending.
We measure outcomes wherever possible against students who did not receive Motimatic’s outreach, helping partners understand the difference their campaigns make. Atlanta Metro’s result is a holdout test; the others are case studies.
Admits with incomplete applications we reached submitted transcripts at 1.53%, against 0.51% for the holdout, 95% confidence.
See the resultCase study4,901registrations across five launchesHartnell CollegeContinuing and stopped-out students, Fall 2023 through Spring 2024.
Read the case studyCase study780stop-out students registeredPima Community CollegePart of Pima’s 10th straight semester of enrollment growth: headcount up more than 7%, past the 5% goal.
Read the case studyCase study308stopped-out or previously applied students registeredSanta Barbara City CollegeAnd 257 reapplied for admission.
Read the case studyWe don’t guarantee results. How we measure
A partner for community college enrollment and student success.
Motimatic works alongside admissions, enrollment management, marketing, and student success teams to support the full student journey.
We use your existing student data, build campaigns around your goals, and manage outreach across multiple channels. No new CRM or major implementation project is required.
Whether your priority is fall registration, spring re-enrollment, or bringing former students back, we’ll help you build a strategy around the outcomes that matter.
- What we do for you
- Campaigns that move applicants, admits, continuing students and stop-outs to their next step: transcripts, FAFSA, registration and re-enrollment, run for you across social media, streaming TV, direct mail, email and SMS.
- Who it’s for
- Community and technical colleges, from single campuses to multi-college districts: enrollment services, admissions, student success and marketing teams.
- Where we work
- RFI generation, yield, retention and stop-out recovery.
- How data gets in
- Send us a list: a file export from the CRM or student information system you already use. No integration project needed.
- How pricing is scoped
- By scope: the funnel stages you want covered, the size of your lists, the channel mix, how complex the work is and whether you need custom creative. A pilot starts with one list, one goal and a 5% holdout.
- How we prove it
- New campaigns hold out a random 5% of your list, so you see the lift against students who received nothing from us. At Atlanta Metropolitan State College, admits with incomplete applications we reached submitted transcripts at 1.53%, against 0.51% for the holdout.
- How it fits with student support
- Campaigns point students to your advisors, financial aid office and support services at the moments they need them.
Questions from community colleges
Which students can you reach?
Any list you can export: applicants, admits with incomplete files, continuing students, students your advisors flag, and stop-outs from last term or years back.
We already send registration emails. What’s different?
Your existing emails are an important part of communicating with students. Motimatic adds behavioral-science-driven creative and coordinated outreach across the other places students spend time, including social media, streaming TV, and direct mail. We also help measure whether those campaigns are improving registration and enrollment outcomes.
Do you work with technical colleges and multi-college districts?
Yes. The work starts from your lists and your deadlines, so it fits a single technical college or a district with several campuses.
How do you measure results?
New campaigns hold out a random 5% of your list, and the same people stay out the whole time. The gap between the two groups is what the campaign changed. How we measure.
What do we need to start?
A list and one goal, such as fall registration or spring re-enrollment. Most colleges start with a pilot on one list.
Further reading
All community college resources
White paperStart with one enrollment challenge.
Have a group of accepted students who haven’t registered? Continuing students who haven’t signed up for next term? Former students you’d like to reconnect with? Let’s build a campaign around one of those audiences and measure what happens.