Help more families discover, enroll in, and stay connected to your school.
Choosing a school is one of the most important decisions a family makes. But discovering the right opportunities, understanding enrollment requirements, and staying informed along the way isn’t always easy.
Motimatic helps K-12 schools, districts, and early learning programs reach families with meaningful, timely communication. From school choice and kindergarten registration to re-enrollment, attendance, and college readiness, we help families stay informed and take action.
- Public districts
- Charter networks
- Private schools
- Early learning
Families can’t act on opportunities they don’t know about.
A parent may not know that kindergarten registration is open. A family considering a charter school may miss an enrollment deadline. Another may be unaware of new academic programs, extracurricular opportunities, or support services available in their district.
Schools have important stories to tell, but reaching every family can be difficult.
Motimatic helps schools and districts extend their communication beyond traditional emails and school websites, reaching families through social media, streaming TV, direct mail, email, and SMS.
By combining behavioral science with thoughtful outreach, we help make important information more visible, relevant, and actionable.
- Programs
- Belonging
- Schedules
- Paperwork
Supporting families throughout the school journey
- 1Help families discover their options
Build awareness of your school, academic offerings, special programs, and the opportunities available to students.
Discovery and enrollment - 2Make enrollment easier to navigate
Help families understand registration requirements, complete applications, submit documentation, and meet important deadlines.
Discovery and enrollment - 3Support re-enrollment and school transitions
Keep families informed and engaged as students move between school years, campuses, and grade levels.
Transitions - 4Build awareness of school programs and initiatives
Reach families with information about new programs, school events, academic opportunities, and important updates.
Family awareness - 5Encourage consistent attendance
Reinforce the importance of daily attendance and help families stay aware of school schedules and attendance expectations.
Family awareness - 6Help students prepare for life after high school
Support college and career readiness by reaching students and families with information about dual enrollment, financial aid, college applications, and postsecondary opportunities.
College and career
Communication that helps families take the next step.
Families have different questions and needs. Some are comparing schools. Others are looking for registration information, considering a program, or preparing for their child’s next transition.
Motimatic’s GuidePosts™ use behavioral and motivational science to develop messaging around those decisions.
Rather than treating every family the same way, we help institutions develop outreach informed by where families are in the process, what they may need to know, and the actions they’re being asked to take.
Pre-K ends in June. Many families haven’t started kindergarten registration, and the window closes March 15.
Kindergarten registration closes March 15. Have a birth certificate and proof of address ready, and it takes about 15 minutes. district.org/kinder
Built for the schools and programs families choose.
Public school districts
Help families understand their neighborhood schools, discover district programs, navigate registration, and stay engaged throughout the school year.
Charter school networks
Reach families researching school options, encourage lottery and enrollment participation, and support re-enrollment across your network.
Private and independent schools
Build awareness among prospective families, encourage inquiries and applications, and stay connected throughout the admissions and re-enrollment process.
Daycare, preschool, and early learning programs
Help families discover your programs, understand enrollment options, complete registration, and prepare for the transition to kindergarten.
Understand what’s working, not just who’s receiving your messages.
Schools invest significant effort in communicating with families. But knowing whether that outreach is changing enrollment behavior can be difficult.
Motimatic brings a measurement-focused approach to K-12 engagement. We can design new campaigns with a randomized 5% holdout group, helping your team compare outcomes between families reached by the campaign and those who weren’t.
That means you can evaluate whether outreach is contributing to goals such as completed registrations or re-enrollment, not simply how many messages were delivered.
Families who haven’t registered for kindergarten, or haven’t re-enrolled for next year.
A random 5% of the list hears nothing from us, the whole time.
The gap between the two groups is what the campaign changed.
K-12 and early learning, at a glance.
- What we do for you
- Campaigns that help you enroll families, keep them between school years and through each transition, and make sure parents know about programs, deadlines and events.
- Who it’s for
- Superintendents and enrollment and communications teams at public districts and charter networks, heads of school and admissions directors at private schools, and early learning directors.
- How data gets in
- Send us a list: a file export of the families you want to reach from the system you already use. No integration project needed.
- How pricing is scoped
- By scope: the funnel stages you want covered, the size of your lists, the channel mix, how complex the work is and whether you need custom creative. A pilot starts with one list, one goal and a 5% holdout.
- How we prove it
- New campaigns can be designed with a randomized 5% holdout, so you see the lift against families who received nothing from us.
Questions from K-12 schools
Which schools do you work with?
Public districts, charter networks, private and independent schools, and daycare, preschool and early learning programs.
Do you have results from K-12 campaigns?
We’re building our portfolio of published K-12 results. In the meantime, we bring the same behavioral-science approach and measurement methodology we’ve used across hundreds of higher education institutions. New pilots can be designed with randomized holdout testing so your team can evaluate the results directly.
Does this replace the systems we use to reach families?
No. Motimatic complements the systems you already use for announcements and urgent notifications. We run campaigns aimed at one goal at a time, such as kindergarten registration or re-enrollment.
Do you work with early learning programs?
Yes. We help daycare, preschool and pre-K programs reach families, complete registration and prepare for the move to kindergarten.
What do we need to start?
A list of families and one goal, such as kindergarten registration or re-enrollment for next year. We build the campaign from there.
Start with one goal for your school or district.
Whether you’re preparing for kindergarten registration, encouraging re-enrollment, or helping more families discover your programs, we can help. Choose one audience and one goal. We’ll develop the outreach, coordinate delivery, and help you measure the impact.