College advertising that gets you on the shortlist.
College advertising that drives more interest in your institution: streaming TV, social media and display, aimed at the geographies and people that move your enrollment.
- Streaming TV
- Social media
- Display
A school that isn’t on the shortlist never gets the RFI.
Three things decide whether a student considers you at all.
- In their feeds
- On streaming TV
- With their families
They look before they ask
Students and families look at schools on their own time, in their feeds and on streaming TV, before anyone in admissions knows their name.
They look for students like them
A student pictures themselves on a campus when they see students like them there. That’s the belonging principle, and it’s where our awareness messages start.
Families weigh in
Parents and families shape the shortlist too. Streaming TV reaches them on the biggest screen in the house.
Awareness
Get on the shortlist before the search starts.
Most students build a shortlist before they ever fill out a form. We put your institution in front of students and families who look like your best enrollees, early enough to make that list.
- 1Notice your institution
- 2See students like them on your campus
- 3Explore a program that fits
- 4Come back when they’re ready to askGoal
- Reach and engagement against the audience you want
- Which messages land, by audience
- Engaged audiences carried into RFI generation
More interest in your institution, where it counts.
Awareness campaigns put the budget into the geographies and the people most likely to move your enrollment, and build the creative to fit them.
Geographies
The markets you care about, and the ones most likely to drive applications and enrollment.
People
Students and the people around them. If parents shape the decision, a streaming TV campaign reaches parents.
Creative that fits
15- and 30-second streaming TV spots and social video, built for that audience. Bring your spot or we make it.
- 1
Tell us who and where
The geographies, programs and people you want more interest from.
- 2
We build the plan and the creative
A mix of streaming TV, social media and display, with spots made for each audience.
- 3
We run for reach
Impressions and video views against the audience you chose.
- 4
We report and build the pool
Reach, engagement and new RFIs, plus the remarketing pool that RFI generation converts.
Not making enough shortlists?
We’ll build an awareness plan around the students and families you want, report what it reaches, and hand the people it reaches to RFI generation.
One playbook across every stage.
Motimatic powers marketing across the entire student journey, from first impression to graduation. One platform, one strategy: behavioral science-driven messaging, delivered at the right moment to move each student forward, with impact measured through rigorous holdout testing.
- Streaming TV
- Social media
- Display
- Social media
- Paid search
- Display
- Remarketing
- Social media
- Streaming TV
- SMS
- Direct mail
Some students step off the path. Stop-out recovery brings them back to it.
- Before the list New audiences
- 1You’re hereAwarenessImpressions, video views and interest
- Streaming TV
- Social media
- Display
- RFI generationNew lead form fills
- Social media
- Paid search
- Display
- Remarketing
- On your list Through the Motimatic platform
- Every student can be reached across five channels
- Social media
- Streaming TV
- SMS
- Direct mail
- YieldApplications, deposits and day one
- RetentionAdvisor meetings and next-term registration
Some students step off the path. Stop-out recovery brings them back to it.
- Stop-out recoveryRe-applications and re-enrollment
- Graduation
- Streaming TV15- and 30-second video spots on Hulu, Peacock, Roku, Disney+, Paramount+, HBO Max and more. Bring your spot or we make it.
- Social mediaVideo and in-feed ads on Instagram, Facebook, Snapchat, TikTok, Pinterest and YouTube, run for reach and video views.
- DisplayDisplay ads that keep your institution in front of the audiences you want, across the sites they read.
What we report for awareness.
Awareness is measured by who you reach and what they do next.
Reach and video views
Against the audience you want, by channel.
Engagement by audience
Which messages land with which students and families.
New RFIs
How many people who engaged go on to request information.
We don’t guarantee results. How we measure
Questions about college advertising
What channels do you use for college advertising?
Streaming TV (15- and 30-second spots on Hulu, Peacock, Roku, Disney+, Paramount+, HBO Max and more), social media (Instagram, Facebook, Snapchat, TikTok, Pinterest and YouTube) and display. Our guide to higher education digital marketing covers how they fit together.
Can streaming TV reach students who aren’t on our list?
Yes. Awareness campaigns run streaming TV against an audience you define, such as students and families who look like your enrollees. Once students are on your list, the Motimatic platform serves streaming TV to those households directly.
Do we need our own TV spot?
No. Bring a 15- or 30-second spot you already have, or we make one for you.
Keep reading on awareness
All resources
Start with one list.
The pilot starts with a list you already have, such as RFIs, admits or stop-outs, and one goal. We run it against a 5% holdout and show you the lift.