Help more adult learners enroll, persist, and achieve their goals.
For most working adults, going back to school is a big decision. They’re weighing career ambitions against tuition, time, family responsibilities, and the demands of their current jobs.
Motimatic helps online and graduate programs connect with prospective and current students throughout that decision process. From generating inquiries and increasing enrollment to improving retention and bringing students back, we help institutions turn more opportunities into student progress.
Adult learners need more than another enrollment reminder.
Someone researching an MBA, an online bachelor’s completion program, or a graduate certificate may be genuinely interested but months away from making a decision.
They might be comparing programs, wondering whether the investment will pay off, or trying to understand how coursework could fit into an already demanding schedule.
Their priorities can change between one start date and the next. And once they’re enrolled, those same pressures don’t disappear.
Motimatic helps institutions maintain relevant communication throughout this journey, so students receive encouragement and useful information as they consider their options, prepare to enroll, and work toward completing their programs.
- Cost
- Time
- Career payoff
- Logistics
The online and graduate student journey
- 1Generate qualified interest
Reach prospective students with relevant program messaging, including career opportunities, academic flexibility, and the value of continuing their education.
RFI generation - 2Turn inquiries into applications
Engage prospective students who have requested information, answer common concerns, and encourage them to complete the application process.
Yield - 3Increase enrollment for upcoming starts
Connect with admitted students before their intended start date, reinforcing the program’s value and helping them navigate outstanding enrollment requirements.
Yield - 4Improve term-to-term retention
Keep students connected to their academic goals, reinforce registration opportunities, and encourage them to maintain momentum.
Retention - 5Re-engage students who have stopped out
Reconnect with former students around their original motivations, the progress they’ve already made, and the opportunities available to return.
Stop-out recovery+124%registrations
Meet students where they are, with messages that matter to them.
A prospective graduate student may be worried about whether they can afford tuition. A working parent may need confidence that their schedule can accommodate classes. A student who stopped attending may simply need to see a manageable path back to completing their degree.
Our GuidePosts™ apply behavioral science to these moments, helping your institution develop messages that speak to the concerns and motivations influencing enrollment decisions.
Motimatic delivers that messaging across social media, streaming TV, direct mail, email, and SMS, reinforcing it across the channels students use throughout their day.
Paused a term or two when work got busy, often with only a few courses left.
You may be closer to your degree than you think. Start with one course in the spring session, and an advisor will map the rest. school.edu/return
Measurable impact on enrollment and re-enrollment.
From initial inquiries to returning students, Motimatic focuses on outcomes that matter to online and graduate programs.
At Chamberlain University, students in a stop-out campaign registered at more than twice the rate of the randomized holdout group, demonstrating the potential of more relevant, coordinated outreach.
Students who had stopped out for 3–5 sessions registered at 3.93%, against 1.75% for a randomized holdout that received nothing from us, 95% confidence.
See the result
The master’s squeeze
New graduate borrowers now face a $100,000 federal limit, Grad PLUS is closed to them, and NAFSA projects up to 111,000 fewer international students in fall 2026. Our white paper covers what that means for master’s programs, and how to convert more inquiries into enrolled students.
Read the white paperWe don’t guarantee results. How we measure
Built for online and graduate enrollment teams.
Motimatic supports online-first institutions, graduate schools, and universities offering online, hybrid, and campus-based programs.
We work alongside enrollment management, admissions, student success, and marketing teams, using existing data to create coordinated campaigns around each institution’s goals and enrollment calendar.
Whether you’re preparing for the next cohort, trying to improve application conversion, or bringing former students back, we help you reach the right audiences and measure the outcomes.
- What we do for you
- Campaigns that bring in RFIs, move them to applications and a first course, keep students enrolled and bring stop-outs back, run for you across social media, streaming TV, direct mail, email and SMS.
- Who it’s for
- Graduate schools and online programs, at universities and at online-first institutions: graduate enrollment, online learning and marketing teams, and the partners who run recruitment for them.
- Where we work
- RFI generation, yield, retention and stop-out recovery.
- How data gets in
- Send us a list: a file export from the CRM or student information system you already use. No integration project needed.
- How pricing is scoped
- By scope: the funnel stages you want covered, the size of your lists, the channel mix, how complex the work is and whether you need custom creative. A pilot starts with one list, one goal and a 5% holdout.
- How we prove it
- New campaigns hold out a random 5% of your list, so you see the lift against students who received nothing from us. At Chamberlain University, stopped-out students we reached registered at 3.93%, against 1.75% for the holdout.
- How it fits with student support
- Campaigns point students to your advisors and support services, and back to enrollment when they’re ready.
Questions from graduate and online programs
Can Motimatic support programs with multiple start dates?
Yes. Online and graduate enrollment calendars often look different from traditional undergraduate admissions. We build campaigns around your enrollment schedule, helping students move toward the next available start while keeping those who aren’t ready engaged for future terms.
Do you work with OPM-run programs?
Yes. We work from the program’s lists and deadlines, whoever runs recruitment.
Do you only work with online programs?
No. On-campus, hybrid and online graduate programs all start the same way: from a list and a goal.
How do you measure results?
New campaigns hold out a random 5% of your list, and the same people stay out the whole time. The gap between the two groups is what the campaign changed. How we measure.
What do we need to start?
A list and one goal, such as applications for the next start or registration for next term. We build the campaign from there.
Further reading
All graduate program resources
Let’s turn more student interest into enrollment.
Choose a program, a student audience, or an upcoming start date. We’ll build a campaign around your goals and measure how it performs.