From first impression to re-enrollment.
Motimatic supports every stage of the student journey from one hub: awareness, RFI generation, yield, retention and stop-out recovery. Each stage hands off to the next, so the students you reach become the RFIs you convert and the students you keep.
Five stages. One playbook.
At every stage we pick the step students need to take, find why they stall there, build a GuidePost for that step and measure what moves. Each stage hands its students to the next.
Awareness
Get on the shortlist before the search starts.
Most students build a shortlist before they ever fill out a form. We put your institution in front of students and families who look like your best enrollees, early enough to make that list.
- 1Notice your institution
- 2See students like them on your campus
- 3Explore a program that fits
- 4Come back when they’re ready to askGoal
- Reach and engagement against the audience you want
- Which messages land, by audience
- Engaged audiences carried into RFI generation
RFI generation
Bring in RFIs that look like the students who enroll.
More RFIs only help if they turn into students. We aim at prospects who resemble the students who enroll and stay, and every new RFI goes straight into your yield program.
- 1Request information
- 2Choose a program and start term
- 3Connect with admissions
- 4Start the applicationGoal
- RFI volume and cost by audience
- RFI-to-application conversion, not just form fills
- New RFIs handed straight to the yield program
Yield
Move RFIs to applications, and admits to day one.
Yield is every step between a student raising a hand and showing up for class. We work each step with a message built for why students stall there: cost, confidence, belonging, logistics.
- 1Start the application
- 2Submit the application
- 3Send transcripts and documents
- 4Complete the FAFSA
- 5Pay the deposit
- 6Register and attend orientationGoal
Retention
Keep continuing students registered term to term.
Continuing students stall on small things: an advisor meeting, a registration window, a balance. We reach them before a missed step becomes a stop-out, with messages built on belonging and self-efficacy.
- 1Meet with an advisor
- 2Use campus support: tutoring, career center, wellness
- 3Get involved on campus
- 4Sort out aid and payment
- 5Register for next termGoal
Average conversion rate across our retention campaigns, from meeting with an advisor to registering for the next term.
Campaign actions, not term-over-term retention.
Stop-out recovery
Bring back students who left over something fixable.
Students usually stop out over something fixable: a balance, an aid gap, a schedule. We reframe the return as a fresh start and make each step back small.
- 1Re-apply or re-enroll
- 2Complete the FAFSA or find aid
- 3Meet an advisor
- 4Reconnect with campus
- 5Register for classesGoal
Start with one list.
Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.