Platform

One hub for every student, on every channel.

Motimatic brings your lists, your messaging and your measurement into one platform, then reaches students on social media, streaming TV, direct mail, email and SMS.

Start a pilot See the results

Motimatic · Example program

Fall yield program Live 5% holdout on

Students by stage

Started applicationDoubts they can finish Stalled

Submitted applicationMissing paperwork Stalled

Admit to enrollNot sure they fit Stalled

Stop-out recoveryStopped out after a setback Stalled

GuidePost

The why · principle+The how · strategy

Started application · Doubts they can finish Self-efficacy+Tiny habits Shrink the task to one step they can do today.

Submitted application · Missing paperwork Concrete expressions of care+Reminders & tips Name the exact document still missing, and the date it’s due.

Admit to enroll · Not sure they fit Belonging+Social proof Show students like them already enrolled and succeeding.

Stop-out recovery · Stopped out after a setback Attribution+Reframing Treat the missed term as a fresh start, not a failure.

Started application · Doubts they can finish Self-efficacy+Tiny habits Shrink the task to one step they can do today.

Channels

Social mediaDelivering

Streaming TVDelivering

Direct mailDelivering

EmailDelivering

SMSDelivering

Lift vs. holdout

RFI-to-deposit rate

Holdout · no Motimatic1.30%

Marketed2.76%

1 in 20 held out for the whole program

Illustrative product view. Lift shows the RFI-to-deposit rate, holdout vs. marketed, across partners that reached statistical significance.

The hub

Your lists in. Every channel out. Proof on all of it.

Most institutions run social with one vendor, mail with another and texts from the CRM, with no shared plan and no holdout to show what worked. Motimatic runs all of it from one list, one message strategy and one holdout.

Your CRM & SIS

RFIs

Applicants

Admits & deposits

Enrolled students

Stop-outs

MotimaticLifecycle hub

Segment by stageEvery record sorted to the step it’s stuck on.

GuidePost messagingThe why and the how behind every message.

CreateOn-brand creative for every format, built in.

5% holdoutA random baseline that never gets marketed to.

Where students are

Social media

Streaming TV

Direct mail

SMS

Channels

Five ways to get in front of students, all measured in concert.

A student who sees your streaming spot also gets the postcard and the text that match it, each timed to the step that student is on. Pick a channel to see what students get.

Social mediaStreaming TVDirect mailEmailSMS

Social ad on a phone: You Belong Here, Accept Admission

Social media

What students see

In-feed, story and video ads on Instagram, Facebook, Snapchat, TikTok, Pinterest and YouTube.

Where it earns its place

Every stage. Our highest-frequency channel, averaging 14.5 impressions per student per month.

You Belong HereACCEPT ADMISSION

0:15

Streaming TV

What students see

15- and 30-second spots on Hulu, Peacock, Roku, Disney+, Paramount+, HBO Max and more, served to the households on your list.

Where it earns its place

Awareness and yield. Reaching parents, families and adult learners on the biggest screen in the house. Bring your spot or we make it.

YOU BELONG HERE

Direct mail

What students see

Postcards and letters sent to the addresses on your list, triggered by stage and timed to your calendar.

Where it earns its place

Admits approaching a deposit deadline, and stop-outs who’ve gone quiet online.

From: Office of AdmissionsTamryn, you belong here

Accept your admission

Email

What students see

Stage-based sequences with the same GuidePost message as every other channel.

Where it earns its place

Application completion, missing documents, registration reminders.

Today Hi Tamryn, your spot in the fall class is waiting. Accept your admission today → Done!

SMS

What students see

Short, deadline-driven texts to students and families who’ve opted in.

Where it earns its place

FAFSA, deposit, orientation and registration deadlines.

One readout

Measured in concert. All five run from one plan and report into one dashboard. For students on your lists, one holdout measures the lift across every channel at once, not channel by channel.

GuidePost™ behavioral science

Every message answers why the student stopped.

GuidePost is our behavioral-science system, originated by a behavioral science PhD and built into the platform, our team training and our creative library. Every asset is tagged three ways before it runs.

1Target action. Submit the application. Pay the deposit. Register for spring.
2Motivational principle. The why. One of nine validated drivers.
3Behavioral strategy. The how. One of fourteen persuasion mechanics.

Explore the science

Tamryn W.Admitted, fall term

Stopped: unsure about cost

Interested

Considering

Committed

Principle · the why

Self-efficacyExpectancy-valueAgency & autonomyAttributionBelongingCognitive dissonanceIdentity-based motivationConcrete expressions of careReinforcement & incentive

Strategy · the how

UrgencyScarcityReminders & tipsTiny habitsSMART goalsSocial proofPoint of viewCommitmentIncentivesPerksReframingEmpowermentHopefulnessSense of purpose

“You belong here.” Sent to her TV, mailbox, phone and inbox.

Create

Creative for every channel, without the design bottleneck.

Create produces static, motion and video ads, streaming spots, postcards, emails and texts in your brand, each tagged to GuidePost and drawn from a library that learns from every holdout test.

Built from your brand kit and campus imagery
Ready-to-run sizes for every placement
Bring your own 15- or 30-second spot, or we make it

Holdout testing

Built into every new campaign.

95 marketed

5 held out

The same five stay out the whole time. Rotate the holdout and you lose the baseline.

How we measure

The platform

Acquire up front. Reach end to end. Create at every stage.

Acquire builds awareness and brings in RFIs from students who aren’t on your lists yet. Reach works every student on your lists, from the RFI to graduation. Create builds the creative for both.

Acquire Up frontBuilds awareness and brings in RFIs from students who aren’t on your lists yet.

Reach End to endTakes it from the RFI and works every student on your lists through yield, end to end: application, deposit, day one. Then retention and re-enrollment, through graduation.

1Awareness

2RFIs

3Applications

4Enrollment

5Retention

6Re-enrollment

Graduation

Create Every stagePurpose-built creative for every stage, tagged to GuidePost and produced in your brand.

Acquire Up frontBuilds awareness and brings in RFIs from students who aren’t on your lists yet.

AwarenessRFIs

Hands every RFI to Reach

Reach End to endTakes it from the RFI and works every student on your lists through yield, end to end: application, deposit, day one. Then retention and re-enrollment, through graduation.

RFIsApplicationsEnrollmentRetentionRe-enrollmentGraduation

Create Every stagePurpose-built creative for every stage, tagged to GuidePost and produced in your brand.

One dashboardEngagement, conversion by stage and lift against your holdout, in one place.

Works with your systemsList ingestion with dynamic refresh from your CRM and SIS.

The pilot

Start with one list.

Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.

Start a pilot

One listRFIs, admits or stop-outs

One goalApps, deposits or registrations

One holdout5% who receive nothing from us