Enrollment Marketing in the Hot Seat: 5 Levers to Drive Immediate Revenue Impact

Institutions lose 95%+ of potential enrollment revenue to drop-off. Here are 5 levers to drive immediate revenue impact without increasing ad spend.

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About this paper

Enrollment budgets are shrinking. Acquisition costs are rising. And up to 95% of potential revenue is slipping through the cracks. Motimatic's 2026 white paper, Enrollment Marketing in the Hot Seat, reveals five actionable levers — from conversion optimization and demand recovery to multi-channel expansion and creative strategy — that help higher-ed institutions drive immediate revenue impact without increasing spend.

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The pilot

Start with one list.

Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.

Start a pilot
1
One listRFIs, admits or stop-outs
2
One goalApps, deposits or registrations
3
One holdout5% who receive nothing from us