The challenge
The College of Coastal Georgia (CCGA), located in Brunswick, Georgia, sought to re-engage former students who had previously attended but stopped out in recent years. The college wanted to invest in efficient, scalable strategies that would make it easier for these students to reapply, register, and secure tuition and financial aid support.
The solution
CCGA partnered with Motimatic to reconnect with stopped-out students through a digital-first approach. Motimatic’s strategy combined targeted outreach with personalized guidance, encouraging students to take the steps necessary for successful re-enrollment.
Keys to Success
- Targeting the Right Students: CCGA concentrated efforts on students who had left since Fall 2020—recognizing they were the most likely to consider returning.
- Sequenced Messaging: Working alongside CCGA, Motimatic designed and delivered a sequenced messaging campaign aligned with key enrollment milestones:
- May-June: Reapplication support
- July: Class registration prompts
- August: Tuition payment and financial aid guidance
- Engaging Students in Daily Spaces: Motimatic delivered personalized, outcome-focused content to more than 2,000 students across multiple social platforms, ensuring messages reached students in the digital spaces they use every day.
The results
By combining strategic targeting with consistent, multi-channel outreach, Motimatic helped CCGA bring stopped-out students back into the classroom. The campaign achieved measurable enrollment growth with a 2x return on investment.
In their words
Re-engaging stopped-out students is one of the toughest challenges we face. They’re harder to reach and traditional marketing often falls flat. Motimatic helped us meet them where they are with timely, personalized messages that made returning to CCGA simple and accessible—and the results speak for themselves.
Jason Umfress, Vice President for Student Affairs and Enrollment Management