The challenge
Hartnell College, a two-year public community college, sought to enhance student retention and re-enrollment rates across various stages of the student experience. Recognizing the need for a holistic approach, the college engaged Motimatic to implement initiatives that addressed both continuing students and stop-out populations.
The solution
Motimatic partnered with Hartnell College on five distinct campaign launches, each designed to target key areas of the student journey. Key actions included:
- Full Funnel ApproachCampaigns were tailored to address both retention and re-enrollment challenges, with specific attention to continuing students and stop-outs.
- Strategic MessagingEach launch leveraged sequenced, tailored messaging to connect students with the right messaging at the right time to drive action.
- Flighted CampaignsCampaigns were flighted from Fall 2023 to Spring 2024, aligning each launch duration to key dates in the Hartnell cycle.
This holistic approach ensured that each campaign aligned seamlessly with Hartnell College's enrollment timeline, maximizing impact throughout the student journey.
The results
Motimatic’s initiatives delivered measurable success across all five launches:
- 4,901 Total Registrations at 10X ROIMotimatic drove 4,901 total student registrations, effectively improving retention and re-enrollment rates across stop-out and continuing student populations. Assuming an average of 8 credit hours per student using in-state cost per credit, this generated more than 10x ROI.
- $3.29 Million in Estimated RevenueBased on assumption of 8 credit hours per student and using in-state cost per credit.