The challenge
The QUEST grant, designed to support workforce development in Missouri, needed greater awareness among eligible individuals. With many potential beneficiaries unaware of available funding and resources, the goal was to effectively reach and engage this audience, encouraging them to call and inquire about the grant or request a call back for out of business hours.
The solution
Motimatic partnered with the Missouri Workforce Center to create a landing page to highlight the grant, their target audience, and ways the grant can assist. The page was designed to drive users to call and inquire about funding, with a lead form for users to request a call back outside of business hours.
This page created a streamlined environment for users to gain critical information and drive them towards conversion. This was launched in tandem with custom ads across social channels to increase awareness and drive traffic to the landing page.
The results
The four-week pilot campaign successfully increased awareness and engagement:
- 15% Increase in Call Volume to Missouri job centers, demonstrating heightened awareness and interest.
- 22 Callback Requests collected outside of business hours, ensuring potential applicants could connect with support at their convenience.
- 7,813 Clicks to the Landing Page, Reaching Over 70,000 Students, significantly expanding awareness of the QUEST grant.
