The challenge
Like many community colleges nationwide, Pima Community College (PCC) struggled to re-engage students who had stopped or stalled out of their studies. Leadership set ambitious enrollment goals for Fall 2025:
- Chancellor’s goal: 2.5% increase in headcount
- Enrollment leader’s goal: 5% increase in headcount
To succeed, PCC needed to address common barriers - financial aid confusion, payment deadlines, and reapplication processes - while ensuring timely, relevant communication with students most at risk of not returning.
The solution
Pima partnered with Motimatic to design and deliver a targeted re-engagement strategy that met students where they were and guided them through the enrollment process:
Strategic Timing & Messaging:
Together, we launched a tailored messaging plan to drive key actions at exactly the right moments. This included:
- Encouraging early application and registration (April 2025)
- Providing clear guidance on financial aid and drop-for-nonpayment policies to reduce attrition risks
- Sharing resources to help students prepare for the start of term
Meeting Students Where They Are:
Motimatic and Pima reached 22,000+ students across more than six social media platforms, ensuring broad and high-frequency exposure to personalized, action-driven messaging.
Technology + Content:
The campaigns combined Motimatic’s precision-targeting capabilities with Pima’s trusted institutional voice. The result: a seamless, student-centered engagement that drove measurable impact and exceeded enrollment goals.
The results
- Pima achieved its 10th straight semester of enrollment growth, surpassing the goals set by institutional leadership.
- Motimatic and Pima reached 22,000+ students across more than six social media platforms, ensuring broad and high-frequency exposure to personalized, action-driven messaging.
- Campaigns combined Motimatic’s precision-targeting capabilities with Pima’s trusted institutional voice.
- The result: a seamless, student-centered engagement that drove measurable impact and exceeded enrollment goals.
In their words
Thanks to your efforts, our enrollment numbers this fall far exceeded our goals. The Chancellor's goal was a 2.5% increase in headcount. My goal was a 5% increase in headcount. We’re proud to have achieved more than 7% headcount growth, continuing Pima’s momentum.
Phil Burdick, Vice Chancellor Marketing, Communications, and Strategic Outreach