The challenge
Texas A&M University, San Antonio (TAMUSA), ranked #37 among Top Public Schools by U.S. News & World Report, faced a critical challenge with lower-than-expected enrollment. Projections indicated that this downward trend would persist into the summer and fall terms, creating an urgent need to reverse the trend and increase enrollment.
The solution
Motimatic collaborated with TAMUSA to develop a targeted strategy aimed at driving re-enrollment among stop-outs. Key steps included:
- Identifying Stop-OutsThe university provided a list of students who had previously disengaged but were eligible to re-enroll.
- Strategic MessagingMotimatic created 9 unique creative concepts, based on behavioral science principles, to re-engage stop-outs, provide reasons to re-enroll, and outline next steps.
- Multi-Channel ExecutionA sequential social campaign was executed across core channels, focusing on delivering the right message to the right students at the right time.
This comprehensive approach focused on reconnecting with students, addressing their barriers to returning, and creating a sense of urgency for re-enrollment.
The results
Motimatic’s efforts yielded significant outcomes for TAMUSA:
- 501 Stop-Outs Re-Enrolled at 15X ROIThe campaign successfully converted a substantial number of disengaged students into active enrollees for the fall term.
- Creative EngagementMotimatic developed 9 unique creative concepts, delivering sequential and tailored messages to re-engage stop-outs.