Graduate and online program marketing
Marketing for master’s and online programs: who’s searching, what moves them to apply, and how the master’s market is changing.
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BlogGraduate & online programs
Online Master's Degree Marketing: Your Guide from Inquiry to Enrollment
James Dressing · 17 min read
White paperGraduate & online programs
The master’s squeeze
White paper · PDF
BlogGraduate & online programs
8 Advanced Online Degree Enrollment Strategies
James Dressing · 18 min read
The pilot
Start with one list.
Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.
1
One listRFIs, admits, continuing students or stop-outs
2
One goalApps, deposits or registrations
3
One holdout5% who receive nothing from us
