The challenge
A Quiet Crisis on Campus
Food insecurity has long affected college students across the United States — and recent disruptions to federal assistance programs made the challenge more urgent. When a federal government shutdown resulted in a temporary pause in SNAP funding, colleges and universities faced an immediate and deeply human challenge: ensuring students could access reliable food resources and emergency support.
According to the U.S. Government Accountability Office, nearly one in four college students - approximately 3.8 million people - experienced food insecurity in 2020. Many reported skipping meals because they could not afford enough food. While federal benefits like SNAP provide critical relief, fewer than two in five food-insecure students met eligibility criteria, and most of those who did were not receiving benefits. (GAO, 2024)
As a Public Benefit Company, Motimatic is dedicated to helping institutions support students — especially during moments of real need. This report documents the reach and outcomes of our fully-funded outreach initiative launched in response to this crisis.
The solution
Stepping In, Together
From November 2025 through January 2026, Motimatic ran a fully-funded outreach initiative to help institutions raise awareness of campus food pantries, meal assistance programs, and emergency aid options. Over the course of three months. we helped institutions stay connected with students facing uncertainty around basic needs.
Our aim was straightforward: make it easier for students to discover the support available to them and take action. By removing cost and implementation barriers. we enabled institutions to activate studentsupport outreach quickly and with confidence. Campaigns were distributed through social channels. reaching students where they already spend time online.
Impact Rooted in Collaboration
This initiative was shaped by close collaboration with our Higher Education partners. Institutions provided information about food pantries, emergency funds, and support services — and Motimatic worked to amplify those resources for students who might not otherwise encounter them.
A Shared Purpose
This initiative reflects Motimatic's mission as a Public Benefit Company: to act in service of students, communities, and the partners who support them every day. We are honored to stand alongside our partner institutions as they work to ensure every student has access to the basic resources they need to succeed.
"We may not solve food inequality, but together, we can do our part to make sure no student goes without knowing where to turn." -James Dressing, CEO, Motimatic
We are proud to have stood alongside our partner institutions, and we remain committed to helping ever student feel supported. If your institution offers a food pantry or other student-support programs and would like help connecting students to these resources, we are ready to assist.
The results
OUR APPROACH
What We Delivered
Next Up: Free, fully managed marketing for mission-driven nonprofits
To build on the success of programs like this one, Motimatic will select 3 nonprofit organizations to receive a free, fully managed 3-month donor and supporter re-engagement campaign.
Our team handles the strategy, creative, paid social management, optimization, and reporting to help drive donations, participation, and community engagement from your existing audiences. Terms apply.*
How it works
If selected, we’ll launch your campaign across major social platforms and manage it end-to-end. To participate, selected nonprofits simply need to provide:
- Existing donor and email audience lists
- Conversion data at least 3x per week
- Brand guidelines and creative assets
- Agreement to participate in a case study and select marketing efforts (with prior asset approval)
Motimatic will provide:
- Campaign strategy and planning
- Paid social campaign setup and management
- Use of branded creative assets in Motimatic platform for duration of campaign
- Ongoing optimization during the Program period
- Access to simple campaign reporting dashboard
Media spend for the Program will be covered by Motimatic at its sole discretion and within Program budget limits.
*Read full terms here: https://motimatic.com/nonprof-tcs/
Click HERE to apply now
In their words
Thank you for being thoughtful, strong partners. Our faculty recently did a call to action, and our campus pantry is overflowing. We made cals and emailed students, but clearly we needed to find a way to connect with them where they live. You are doing just that! A lot of folks talk big talk, but Motimatic walks the walk.
Dr. James Capp, Associate Vice President, Florida Atlantic University