Behavioral science for enrollment and retention
The motivational science behind why students stall and what moves them forward, from behavioral nudges to journey mapping.
Articles
5
BlogBehavioral science
How to Motivate Students A Guide for University Staff
James Dressing · 12 min read
BlogRetention & student success
Institutional Engagement and Student Belonging
James Dressing · 4 min read
BlogStop-outs & re-enrollment
The Psychology of Stop-Outs
James Dressing · 4 min read
BlogBehavioral science
The Science Behind Student Outcomes
James Dressing · 2 min read
BlogYield & enrollment
Why Motivated Students Still Don’t Enroll (And How to Fix It)
James Dressing · 4 min read
The pilot
Start with one list.
Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.
1
One listRFIs, admits, continuing students or stop-outs
2
One goalApps, deposits or registrations
3
One holdout5% who receive nothing from us