Enrollment marketing and yield
How colleges move RFIs to applications, admits to deposits and deposits to the first day of class, and what keeps admitted students from melting away over the summer.
Start here
BlogYield & enrollment
College Enrollment Marketing: A Stage-by-Stage Guide
James Dressing · 7 min read
210%
Relative lift in deposit rate versus the holdout group
Tripling Deposit Rates at a Top-100 Northeast University
Case studyYield & enrollment
Tripling Deposit Rates at a Top-100 Northeast University
Case study
White paperYield & enrollment
The 2027 enrollment squeeze
White paper · PDF
Articles
10
BlogGraduate & online programs
Online Master's Degree Marketing: Your Guide from Inquiry to Enrollment
James Dressing · 17 min read
BlogGraduate & online programs
8 Advanced Online Degree Enrollment Strategies
James Dressing · 18 min read
BlogYield & enrollment
Effective FAFSA Outreach Campaigns: Boost Student Completion
James Dressing · 15 min read
BlogRecruitment & RFIs
Proven Strategies to Increase Student Enrollment Today
James Dressing · 20 min read
BlogYield & enrollment
7 Enrollment Management Best Practices
James Dressing · 20 min read
BlogYield & enrollment
10 Proven Enrollment Management Strategies for 2025
James Dressing · 25 min read
BlogYield & enrollment
A Guide to Strategic Enrollment Management
James Dressing · 21 min read
BlogYield & enrollment
Transfer Pathways that Actually Work
James Dressing · 3 min read
BlogYield & enrollment
Why Motivated Students Still Don’t Enroll (And How to Fix It)
James Dressing · 4 min read
BlogRecruitment & RFIs
The Enrollment Cliff: Why Quality Is the New KPI
Motimatic · 5 min read
White papers
3
White paperGraduate & online programs
The master’s squeeze
White paper · PDF
White paperRecruitment & RFIs
Enrollment Marketing in the Hot Seat: 5 Levers to Drive Immediate Revenue Impact
White paper · PDF
White paperNavigating the Enrollment Cliff in Higher Education
MOTIMATIC · 2026
White paperRecruitment & RFIs
Navigating the Enrollment Cliff in Higher Education
White paper · PDF
The pilot
Start with one list.
Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.
1
One listRFIs, admits, continuing students or stop-outs
2
One goalApps, deposits or registrations
3
One holdout5% who receive nothing from us