Student recruitment and RFI generation
How colleges bring in prospective students who go on to enroll: recruitment strategy, lead generation and the channels that produce high-yield RFIs.
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BlogRecruitment & RFIs
10 Student Recruitment Strategies for Higher Ed
James Dressing · 21 min read
BlogRecruitment & RFIs
8 Top Strategies for Higher Education Lead Generation
James Dressing · 19 min read
5x
Return on Investment
Top-300 4-Year Institution
Case studyYield & enrollment
Top-300 4-Year Institution
Case study · Submitted Applications
Articles
21
BlogChannels & creative
Connected TV: The Key to Reaching Audiences
Motimatic · 4 min read
BlogChannels & creative
A Full-Funnel Strategy for Digital Ad Campaigns for Universities
James Dressing · 15 min read
BlogGraduate & online programs
Online Master's Degree Marketing: Your Guide from Inquiry to Enrollment
James Dressing · 17 min read
BlogChannels & creative
Social Media Advertising for Education
James Dressing · 17 min read
BlogGraduate & online programs
8 Advanced Online Degree Enrollment Strategies
James Dressing · 18 min read
BlogChannels & creative
Personalized Marketing for Colleges That Converts
James Dressing · 15 min read
BlogRecruitment & RFIs
8 High-Impact Student Acquisition Strategies
James Dressing · 17 min read
BlogRetention & student success
A Practical Guide to Student Journey Mapping
James Dressing · 20 min read
BlogRecruitment & RFIs
Proven Strategies to Increase Student Enrollment Today
James Dressing · 20 min read
BlogYield & enrollment
7 Enrollment Management Best Practices
James Dressing · 20 min read
BlogChannels & creative
Click, Enroll, Repeat – Digital Marketing Strategies for Schools
James Dressing · 17 min read
BlogYield & enrollment
College Enrollment Marketing: A Stage-by-Stage Guide
James Dressing · 7 min read
BlogChannels & creative
Higher Education Digital Marketing Your Complete Guide
James Dressing · 18 min read
BlogChannels & creative
Effective Marketing for Universities: Boost Enrollment & Digital Presence
James Dressing · 20 min read
BlogChannels & creative
Top University Marketing Strategies to Boost Enrollment in 2025
James Dressing · 18 min read
BlogRecruitment & RFIs
Top College Recruitment Strategies to Boost Enrollment
James Dressing · 22 min read
BlogYield & enrollment
10 Proven Enrollment Management Strategies for 2025
James Dressing · 25 min read
BlogYield & enrollment
A Guide to Strategic Enrollment Management
James Dressing · 21 min read
BlogCommunity colleges
Gen Z and the Rise of the Toolbelt Generation
James Dressing · 3 min read
BlogCommunity colleges
5 Reasons Community College Enrollment Is Surging in 2025
James Dressing · 3 min read
BlogRecruitment & RFIs
The Enrollment Cliff: Why Quality Is the New KPI
Motimatic · 5 min read
White papers
4
White paperGraduate & online programs
The master’s squeeze
White paper · PDF
White paperRecruitment & RFIs
Enrollment Marketing in the Hot Seat: 5 Levers to Drive Immediate Revenue Impact
White paper · PDF
White paperChannels & creative
Inbox Fatigue is Real
White paper · PDF
White paperNavigating the Enrollment Cliff in Higher Education
MOTIMATIC · 2026
White paperRecruitment & RFIs
Navigating the Enrollment Cliff in Higher Education
White paper · PDF
The pilot
Start with one list.
Pick one audience and one goal: submitted applications, deposits, fall registration. We run it against a 5% holdout and show you the lift.
1
One listRFIs, admits, continuing students or stop-outs
2
One goalApps, deposits or registrations
3
One holdout5% who receive nothing from us